If you’ve ever wished breaking into the ad industry could be as easy as tweeting, “OMG, @DreamAgencyNameHere, #HireMe”, you’re in luck. The Big Ad Gig’s #TweetBriefs let you apply for the chance to win one of five 30–day, paid, freelance, entry–level positions at either Atmosphere Proximity, CP+B, Ogilvy, Deutsch, or Droga5 with a simple tweet.
Finally, no more emails to careers@never–gonna–read–this.com. This is the 21st century, folks. And ‘round these parts, we tweet.
CCT, Atmosphere Proximity
Started as a musician and producer. Then had UX, design, PM roles. Became CEO of a .com startup in late 90s. Returned to advertising.
ArtistOne and awal.com. Two early services that defined online music downloads. Sold millions of downloads via iTunes.
Be innovative. Don’t imitate. Make it something people would want to share with their friends.
Understand technology. Teach yourself how to code. It’s important to understand the medium and the tools required to create your ideas.
ECD, CP+B LA
BLGK to TBWA Hunt Lascaris Johannesburg to Wieden Amsterdam to Chiat NY to CP+B LA.
Hopefully some of my work on Nike Women, Coke, and those Absolut Greyhounds might have left an impression on someone.
Something you can’t stop thinking about, and something everyone talks about.
If there’s anything else you want to do, do that.
CCO, OgilvyOne NY
Started as a DM art director in the early 90’s in Spain. #CP #Proximity #Shackleton and move to NY #OgilvyOne.
Most recent work for British Airways for the US market.
Sweat, non–conformism, and a good insight.
Regardless of the agency or creative director you work for, always have this in mind: everything, absolutely everything, can be done better.
CCO, Deutsch NY
Writer #BBDO #LeoBurnett #Warsaw #Bozell #BBH #Saatchi #YREntertainment #HalfIrish #Deutsch
Creating an episodic series about high school football in Mississippi that was picked up by FOX Sports #Lion #OneShowEntertainment #AICPNext
Passion, pain, a couple of hard won fights and a whole lot of craft–all based on a simple human truth.
Work hard. And then harder. You have to earn it. Never say no. One great idea is better than 10 mediocre ones.
Vice Chairman, Droga5
Before co–founding Droga5 in 2006, Andrew was the founding editor–in–chief of Absolute magazine and executive editor at Details magazine.
At Droga5, Essex has overseen the growth of the company with clients such as Prudential, Hennessy, and The Coca-Cola Company, among others.
The best ideas are inherently interesting and create their own momentum. They add something, instead of taking away.
See and read everything and never be satisfied.
CCT, Atmosphere Proximity
See the brief
See the brief
CCO, OgilvyOne NY
See the brief
CCO, Deutsch NY
See the brief
Vice Chairman, Droga5
See the brief
Eight semi–finalists, chosen from #TweetBriefs’ replies, will receive a real agency brief from the Ad Council. Then, on October 1, 2014, they’ll have four minutes to present their solutions before our judges, the client (Ad Council), and a live audience at the New York Times Building.
At the end of the event, the judges will announce the five finalists and award them 30–day, paid Art Director or Copywriter positions at one of the participating companies. The winning campaign will be produced and run on Mashable’s various advertising platforms.
The whole event will be live tweeted using #BAG2014 and moderated by Stuart Elliot, the New York Times Advertising columnist.
The Big Ad Gig 2014 Contest Official Rules
The Big Ad Gig Contest (“Contest”) is open only to legal residents of the United States age 18 and over who are interested in pursuing a career in advertising but are not currently employed full time by an advertising agency. If you do not meet these specific criteria, you are not eligible for the Contest. No purchase or payment is necessary to enter or win the Contest.
The Contest is open to legal residents of the 50 United States or the District of Columbia, who, at the time of entry are 18 years of age or older and who are not employed full–time by an advertising agency. Entrants who have previously performed professional advertising services for an advertising agency, but who are not currently under a full–time contract, are eligible to enter. Employees, officers and directors of Atmosphere Proximity (“Sponsor”), and The New York Times, The Ad Council, Microsoft Advertising, Barton F. Graf 9000, Crispin Porter and Bogusky, Deutsch, and Droga5 their respective parent companies, affiliates, subsidiaries, advertising, promotional, fulfillment and marketing agencies, and members of the immediate families (parent, child, sibling and spouse) or households (whether related or not) of any of the above are not eligible to participate in the Contest. By entering the Contest, entrants agree to release, discharge and hold harmless Contest Entities, their respective parent companies, affiliates, subsidiaries, retailers, agencies and the respective officers, directors, employees and agents of each of the foregoing, from and against any and all damages whether direct or indirect, which may be due to or arise out of participation in the Contest, or in Contest–related activities, or the acceptance, use/misuse or possession of any prizes that may be awarded to them. By participating, entrants agree to abide by and be bound by these terms and conditions (“Official Rules”) and the decisions of the Contest Entities and judges, as defined in further detail below, which shall be final and binding in all respects. All federal, state and local laws and regulations apply. All applicants to the 2010 and 2011 and 2012, 2013 Contest may reapply for the 2014 Contest, except for the four (4) winners from the 2010 Contest who each received 30 day freelance positions and the five (5) winners from the 2010 Contest who each received 30 days freelance positions and five (5) winners from the 2012 and 2013 Contest who each received 30 day freelance positions.
HOW TO ENTER:
Limit one (1) Contest entry per person for length of the Contest. Subsequent entries from the same person will be disqualified. Potential winners who are discovered during prize verification to have entered or attempted to enter more than once may be disqualified at the sole discretion of the Contest Entities.
Contest Entry: The Contest Entry begins at 12:00:00 AM Eastern Time (“ET”) on August 27th 2014 and ends at 11:59:59 PM ET on September 10th, 2014, which is the deadline for all entry submissions. Entries received after 11:59:59 pm on September 10th 2014 will not be considered and will be discarded.
To submit an entry into the Contest, applicants reply to a brief tweeted by the judges. Reply tweets must include a link to their online portfolio and a solution to the brief in the form of a 140–character tweet, photo meme, or six–second Vine.
The briefs will come from our participating agency head in the form of a short :15 video. Each one will be different.
Should entrants experience any difficulties with any aspect of submitting to the Contest, they may send an email to email@example.com. Requests will be answered promptly.
Once the Contest Submission along with other required entry materials is submitted (“collectively, “Contest Entry”), entrants will be officially entered into the Contest. Contest Entries cannot be revised or altered once submitted.
By participating in the Contest, each Entrant unconditionally accepts and agrees to comply with and abide by these Official Rules, the Terms and Conditions of Twitter found at https://twitter.com/tos and, if applicable, the Terms and Conditions of Use of Contest Entities which shall be final and binding in all respects.
By entering, each entrant represents and warrants that his/her Contest Submission: (a) was created by entrant alone and is wholly original (other than for the clips from the provided videos); (b) does not incorporate or include anything that would require the consent of any third party; and (c) does not violate any copyright, trademark, publicity right, privacy right, or any other right of any third party.
Information regarding Contest Entries:
The Contest Entities shall have the right to disqualify any Contest Entries that they deem to be obscene, vulgar, sexually explicit, lewd, derogatory, inappropriate, or otherwise not in good taste, as determined by the Contest Entities in their sole discretion.
LICENSE: Entrant grants Contest Entities and their designees the right, but not the obligation to edit, remove, modify, publish, license, print, transmit, display or otherwise use the Contest Entry, including any portion of the Contest Submission, the description, and all accompanying personally identifiable information entrant submits, via all forms of media now known or hereafter devised, worldwide, in perpetuity, without notice to entrant and without compensation.
Contest Submissions submitted in connection with this Contest (a) must be intended for viewing by the general public and contain only content that, in the sole and unfettered discretion of the Sponsor, is suitable for a general audience; (b) must not, in the sole and unfettered discretion of the Sponsor, contain any sexually explicit, disparaging, libelous or other inappropriate content; (c) must not contain any trademarks, copyrighted works or other intellectual property for which entrant has not obtained permission from the rights holder to use. Any elements appearing in the Contest Submission, including without limitation stills, clip art, supers, or other materials (collectively, “Elements”) used must be entirely original and created by entrant, or used under an appropriate license. Use of any Elements or other materials that are not original to entrant, not in the public domain, or that are not used pursuant to a proper license may result in disqualification.
All Contest Entries may be posted on the publicly accessible Contest Web Site and on Sponsor’s YouTube page and Facebook page during and following the Contest Entrants can also allow Sponsor to update Entrants on the status of their application on their Facebook Profiles' Wall using Facebook Connect with information such as when their videos have been posted and if they have been chosen as a Finalist, and if their attending the event or other matters related to the Contest. Contest Entities assume no responsibility for any use or misuse of the Facebook Connect application. The Contest Entities are not responsible for late, lost, illegible, incomplete, stolen, garbled or misdirected Contest Entries, all of which are void.
All Contest Entries properly submitted pursuant to these Official Rules will be evaluated by a panel of judges, composed of employees of “Contest Entities” beginning September 10th 2014. The selection process will take place in one stage as follows:
(a) Initial Judging: All qualifying eligible Contest Submissions will be judged by judges using the following criteria:
Judges reserve the right to contact any Entrant to determine his/her suitability for The Big Ad Gig. Judges may also seek the advice of the Contest Entities and/or partner Advertising Agencies in helping to determine the top eight (8) Entries. Contest Entities will contact the eight (8) top rated Entrants on or about September 17th to confirm that Entrant can attend the Advertising Week event. If one or more cannot attend the event, in judges’ sole and absolute discretion, judges will contact the next highest ranked Entrant until there are eight (8) confirmed finalists. The decision of Contest Entities and judges in determining the top 8 Entrants is final and cannot be challenged by any Entrant or any other entity.
Eight (8) finalists will be determined as a result of this voting. The eight finalists will be invited to attend the 2014 Advertising Week Conference in New York City, where the Finalists will compete for one of five (5) 30–day freelance positions, each at a participating advertising agency. Each Finalist will be notified by email on or about September 17th, 2014. Each Finalist must be available to travel to New York the week of September 29th, 2014. Finalists that do not reply to the notification within 24 hours of receiving email, and/or are unavailable to travel to New York the week of September 29th, 2014, will be disqualified. In such a case Sponsor reserves the right to select an alternate Finalist, which will be the Entrant with the Contest Submission with the highest rating which was not initially selected as a Finalist. All entrants agree to be bound by these Official Rules and the decision of the judges, whose decisions are final. Each entrant selected as a potential Finalist must comply with all terms and conditions set forth in these Official Rules, and being a Finalist is contingent upon fulfilling all such requirements.
(c) Finalist Judging: Finalist Judging will take place on October 1st in New York City. Each Finalist will be judged by a panel of industry leaders in front of a live audience. On or about September 17th, 2014 each Finalist will be given a creative brief assignment, which they will use to create a Final Creative Presentation (“Creative Presentation”). Details of the brief will be provided at the time the assignment is given. Judging will be based on: A four (4) minute live presentation by Finalist of his/her Creative Presentation before the panelists and a live audience. The judges will select five (5) winners (each a “Contest Winner”) who will each receive a 30–day, entry–level, freelance position at an advertising agency (“Freelance Position”). The winner will be decided by judge’s determinations. The results of judges voting during the Contest will not be shared with any Entrant or any other entity, except as required by law. No entrant may challenge the determination of the Contest Entities.
(d) By creating a Creative Presentation and entering it to be judged in the Contest, each finalist hereby irrevocably grants, transfers, sells, assigns and conveys to Sponsor, and each of their respective successors and assigns, all present and future right, title and interest of every kind and nature whatsoever, including, without limitation, all copyrights, and all rights incidental, subsidiary, ancillary or allied thereto (including, without limitation, all derivative rights), in and to the Creative Presentation for exploitation throughout the universe, in perpetuity, by means of any and all media and devices whether now known or hereafter devised (including the right to publish and display Creative Presentation for purposes of advertising, publicity and/or trade, in whole or in part). Sponsor shall have the right, in its sole discretion, to edit, composite, morph, scan, duplicate, or alter the Creative Presentation for any purpose which it deems necessary or desirable, without the need for any further compensation by them, and each Entrant irrevocably waives any and all so–called moral rights they may have in the Creative Presentation submitted by him or her.
Finalist Prizes: Contest Entities make no representation with regard to any of the prizes. Prize will not include money for expenses, nor will it include travel to and from New York City, accommodation while in New York City, or any other expenses while in New York City. Any expenses beyond prize are the sole responsibility of Finalist.
Contest Grand Prize: Each Contest Winner (5 total) will receive an offer for a 30–calendar days entry level Freelance Position at one of the participating advertising agencies, with an approximate $3,000 salary (there will not be overtime pay). Position will begin anywhere from one to 60 days after the event date.
The Contest Entities and judges determinations shall be final and binding throughout the selection process and in the determination of the Finalists and the Contest Winners. It is the sole responsibility of the Contest Winners to make arrangements with his/her employer and obtain any and all necessary permissions, as appropriate, so that he/she can perform the duties of the freelance position including all requisite travel. Each Contest Winner must complete, sign and return the adverting agency’s standard freelance agreement without changes or negotiation (“Freelance Agreement”). If a potential Contest Winner fails to return the completed, signed Freelance Agreement within the indicated time period, the Contest Entities reserve the right to rescind the Freelance Position offer and will have no liability or obligation to such potential Contest Winner. In the event of any inconsistency between these Official Rules and the Freelance Agreement, the Freelance Agreement will prevail, govern and control. Contest Winner (after completion/signing/return of Freelance Agreement) will NOT be an employee of the advertising agency. The Contest Winner will instead be an independent contractor of the advertising agency, and will NOT be entering into any of the following relationships (either expressly or impliedly) with the advertising agency or Contest Entities: employer–employee, principal–agent or master–servant. The Contest Winner agrees to be solely responsible for payment of all taxes and statutory payments for compensation received under the Freelance Agreement and is not entitled to any other payment or benefits from the advertising agency and/or Contest Entities.
DISQUALIFICATION: Contest Entities are not responsible for: (i) electronic transmissions or entries that are lost, late, stolen, incomplete, illegible, damaged, garbled, destroyed, or misdirected; (ii) any problems or technical malfunctions, errors, omissions, interruptions, deletions, defects, delays in operation of transmission, communication failures, destruction or unauthorized access to, or alteration of, entries; (iii) failed or unavailable hardware, network, software or telephone transmissions, damage to entrants' or any person's computer and/or its contents, or causes beyond any of the Contest Entities’ reasonable control that jeopardize the administration, security, fairness, integrity or proper conduct of this Contest; (iv) any entries submitted in a manner that is not expressly allowed under these rules; or (v) incorrect inaccurate entry information whether caused by entrants or by any of the equipment or programming associated with utilized in the Contest. All incomplete or non–conforming entries will be disqualified. If for any reason this Contest cannot be executed as planned, including but not limited to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor that corrupt or affect the security, administration, fairness, integrity or proper conduct of this Contest, or if this Contest is compromised or becomes technically corrupted in any way, electronically or otherwise, or if fire, flood, explosion, war, embargo, government requirement, fraudulent, criminal or grossly negligent acts, security breaches, civil or military authority, terrorism, acts of God, acts or omissions of carriers, or any other cause beyond Sponsor’s control, interferes with the Contest proper conduct as contemplated by these Official Rules, as determined by Sponsor in its sole discretion, the Sponsor, may, without prior notice, terminate, modify or suspend the Contest, in whole or in part. Sponsor may terminate the Contest at any time for any reason, and Contest Entities have no obligation to select Finalist or Contest Winner(s). In the event of termination of the Contest, Sponsor will post notice regarding the termination on the Web site. Sponsor reserves the right, at its sole discretion, to disqualify and prosecute any individual who tampers with or attempts to tamper with the entry process or who enters using any automatic or programmed entry duplication method. Contest Entities reserve the right to cancel the Contest at any time for any reason without prior notice and to not award any prizes in the event of such cancellation.
The Contest Entities do not assume any responsibility for termination of the Contest or for any disruption in the Contest caused by circumstance or other unforeseen events outside of the control of the Contest Entities. In the event there is a discrepancy or inconsistency between disclosures and other statements contained in any Contest materials and the terms and conditions of these Official Rules, these Official Rules shall prevail, govern, and control. Sponsor reserves the right to change these Official Rules at any time by posting the new Official Rules on the Contest Web Site. All changes to the Official Rules will be effective when posted, and your continued participation in the Contest after the posting will constitute your acceptance of, and agreement to be bound by, those changes.
All federal, state, local, and other income taxes on prizes are the sole responsibility of the applicable winner.
Any and all disputes will be resolved in the appropriate courts in New York, exclusively, and subject to the laws of the state of New York. Should there be a conflict between the laws of the state of New York and any other laws, the conflict will be resolved in favor of the laws of the state of New York. Entrants irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non–conveniens or lack of personal jurisdiction they may have.
To receive a list of winners, send a #10 self–addressed stamped envelope for receipt by October 2, 2014 to, The Big Ad Gig, Atmosphere Proximity, 1285 Avenue of the Americas, 5th Floor, New York, NY 10019
The Sponsor of this Contest is: Atmosphere Proximity 1285 Avenue of the Americas, 5th Floor, New York, NY 10019